How To Maximize Your ROI with Google Pay-Per-Click

Pay-Per-Click Advertising (PPC) is intimidating to many agents, and it’s not hard to see why. There’s a whole different mindset involved in moving to a paid advertising model, especially when you’ve been relying solely on referrals or working with free online classified services like Craigslist. Return on investment (ROI) suddenly becomes a much bigger consideration.

As a SuccessWebsite® Google AdWords Specialist, I spend a lot of time discussing ROI with agents, and optimizing their accounts to improve it. I recently recorded an interesting call between myself and SuccessWebsite member Keri Shull. Keri has a growing team that is hungry for leads, so it’s imperative that she keeps them coming down the pipeline. As usual, I applied our unique keyword selection and budgeting strategies to help her get the most traffic from her marketing budget. But, in addition to that, while reviewing the landing pages linked to her ads, we also discovered that Keri’s IDX page was actually bleeding potential leads away from her website!

This example points out something very important. While the benefit of PPC is that you get guaranteed traffic to your website, remember that traffic doesn’t necessarily equal leads!

There’s more to this process than just fine-tuning AdWords – your website needs to be optimized as well, to make sure you get the name and contact information from all those visitors. Put more simply, your PPC campaign is bigger than just the search engine it runs on.

I find this point is overlooked by most PPC training. In my opinion, the best resources are the experiences of actual real estate agents, like Keri, who can show you how they’re using PPC in their businesses, and give you ideas on how to do it in yours. That’s why I’m happy to introduce our latest AgentSecrets Video Series entitled “Maximize Your ROI with Google Pay-Per-Click”.

Part 1 of this FREE limited-release goes live tomorrow, Wednesday March 7th, at 2pm EST.
Click here to register.

In the first installment, broadcasting this week, you’ll eavesdrop on my call with Keri, and see exactly how we worked on her AdWords account, and improved the lead capture of her landing pages. Even better, we’ve included the follow-up call, and how the changes we made to Keri’s campaigns improved her results (and ROI).

Then, over the next three weeks, we’ll expand on these PPC tactics, going further into keyword selection, optimizing your ad budget, ad targeting, and tracking your results with Google Analytics. And because Google isn’t the only game in town, we’ll also extend these ideas to other PPC services, Facebook, LinkedIn and Bing.

We had an excellent response to our previous series on Craigslist, and this one is going to be bigger and better! Join us and find out how you can make Pay-Per-Click click for you.

The NEW Internet Search You MUST Know About!

Okay, you’ve been working diligently at optimizing your website on search engines like Google. (What’s that? You haven’t? Well then, you might want to look at some basic info on search engines, then come back and read this post.)

You’ll probably have realized two things by now:

  1. Unless your search keywords are localized (ie. “real estate Sarasota” versus just “real estate”), you’re probably competing with everybody on the Internet instead of just businesses in your area.  Not only that, but a lot of your site visitors will probably be from out of town.
  2. If your keywords aren’t focused (ie. “foreclosure properties” versus the more general “real estate”), you probably get a lot more “junk results” in your search.  Again, this is because you’re competing with all the other “real estate” people out there, as opposed to just the ones who specialize in “foreclosure properties”.

These are legitimate concerns, and things you must take into account when promoting your website online.  A prospect in your area is probably more useful to you, and easier to convert, than somebody in a different city, so it’s in your best interest to create optimized searches using local, focused keywords.

But… what if I told you there was also a way to improve your search results with general terms, and virtually guarantee those visitors are local to your area?

Plus!! This method also lets you provide more information about your business, including customer reviews, special offers, and local news, inside the search results, before they even get to your website!!

Continue reading The NEW Internet Search You MUST Know About!

iGoogle – Your Daily Hub

Here’s a quick tip that can help you organize your personal view of the Internet.

Every Internet user has their own list of favourite websites – for email, social networking, news, sports, video, etc.  To save time and typing, it’s a good idea to add these sites to the list of “bookmarks” or “favorites” in your web browser so you can get to them with one click.  But another way to help organize and view the information from your favourite sites is to set your browser homepage to point to iGoogle.

Continue reading iGoogle – Your Daily Hub

Internet Marketing Training Call with Stephen Raitt

Steve talks to Craig Proctor about the latest Internet marketing trends and points you to some invaluable marketing resources.

Topics covered:

  • Campaign microsites, and integrating them with your ad strategies
  • Where to start promoting your website
  • Tracking and optimizing your ad campaigns
  • The formula for success with your website
  • Essential Marketing Resources available online
  • Q&A with SuccessWebsite Members

Continue reading Internet Marketing Training Call with Stephen Raitt

Internet Marketing Rollout

The following transcript could literally change your real estate career.  It is quite lengthy (about 17 pages).  I highly recommend that you print it out and read it carefully with a hiliter pen in hand.  

At always, we’re committed to your success,
        Stephen Raitt


Audio Transcript – Internet Coaching Call with Stephen Raitt and Craig Proctor

10 Steps To $1 Million On The Internet

          Welcome. My name is Steve Raitt. I’d like to take this opportunity to congratulate you on taking a giant step towards achieving a greater level of success in your business than you can possibly imagine. This program spells out everything that you need to know to bring your business to the Internet, and could be the key to the million-dollar breakthrough your business has been waiting for!
Continue reading Internet Marketing Rollout

How To Get Search Engine Positions That Are BETTER Than #1!

Better than #1? YES, it is possible…

Pay-Per-Click Search Engines Such As Yahoo! and Google give you ABSOLUTE CONTROL over the ranking of your site in many of the top major search engines!

If you’ve been trying to get your SuccessWebsite listed in the Internet search engines, you’ll probably have experienced first-hand the frustration of getting your site to appear prominently in the search results. We’re always looking for new ways to improve your results. And – while we continue every month to update and submit your web site search terms to the major engines like Yahoo!, AltaVista, InfoSeek, Excite, and more – it can sometimes seem like you’ll never get those coveted top spots. (And even if you do, you seem to lose them just as quickly.) It can be particularly upsetting when you enter in one of your carefully crafted search terms and find that an adult web site outranks you.

Continue reading How To Get Search Engine Positions That Are BETTER Than #1!