Master the Google AdWords Networks

Whether you’re just getting started with Google AdWords, or you’re a seasoned veteran,
regular review and optimization of your ad campaigns is important to ensure you’re getting
the most website traffic and highest-quality leads for your budget. Monitoring your ad reports helps you identify key factors that can impact your performance.

One such factor is Google’s Display Network. Many agents don’t realize that Google distributes your ads in two different ways: via the Search Network, which includes the Google search engine and partner websites, and via the Display Network, which presents ads on blogs, merchant sites, and any other sites that subscribe to it. Search ads are presented in response to search terms entered by the user, while Display ads are essentially the same as banner ads, presented at random. And due to its much larger size, most ads generate far more impressions on the Display Network.

Display ads can sometimes be effective, but it’s clear that that Search ads usually drive more and higher-quality traffic to your website. In today’s AgentSecrets video event, we look at this important difference, and show you how to fine-tune your campaign settings to generate more ad impressions on the Search network. If you’ve been less than satisfied with your AdWords performance, this actionable content could give you the boost you’re looking for.

SPECIAL OFFER for a limited time for AgentSecrets members:

Sign up today for the 30 Day Test Drive of the SuccessWebsite┬« Solution, and we’ll give you a $100 credit towards your first month of advertising on Google. Our AdWords-Certified specialists can help optimize your current campaigns, set up new ones, answer your questions, and get your Pay-Per-Click marketing on the right track. To get started, please contact me at Kristie@SuccessWebsite.com for more information on our Google AdWords Management program.



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