I may be preaching to the converted, but who here often finds themselves floundering when it comes to getting results from Social Media?
Despite all the positive benefits of developing a Social Media presence, many agents continue to resist blogging, Facebook, and Twitter. The reason I hear the most is “I don’t have enough time”, but I think secretly they fear they won’t know what to write about. I say this because, in fact, that’s the second most common reason I hear!
This seems odd, since talking to people and giving opinions on real estate matters is basically the successful agent’s job description. Yet it’s amazing how such personable and outgoing folks become wallflowers when it comes to getting social online.
I recently interviewed real estate broker, coach, and longtime SuccessWebsite member Danny Griffin on this topic, and together we came up with a list of the top blog entries every agent should post to get started on the right track. Though there are many other topics you could write about, strictly for their SEO benefits, these are important to introduce you, set a friendly tone, and demonstrate your expertise. Here are the top three on our list:
1. About You: Who you are, why you got into real estate, your service philosophy, etc. When people visit your blog, they want to identify with you. Show them what you’re all about.
2. Answer the most common question(s) you are asked by your clients: This will begin to establish you as an authority and trusted adviser. Ask for your audience to participate and post more questions or comments for you to respond to.
3. Warn people about the most common mistake(s) you see in real estate: How can you save someone from making the same mistakes by reading your blog. Share stories to illustrate how these mistakes could have been averted. This type of sharing makes you more personable and will make it easier for your audience to connect with you.
Seems simple enough, and you probably could have figured them out by yourself, but where do you go after this?
Today, we’re releasing our latest no-cost-or-obligation edition of our AgentSecrets.com Video Series titled “Top Social Marketing Strategies for Real Estate”. The first installment is the interview with Danny, and it’s the most exciting and inspirational talk I’ve heard on these topics in a very long time. Danny talks about connecting with your passions, the very things that you love most about your career, to find an endless stream of topics to write about, as well as the energy to keep going when it feels like no one’s listening.
There’s lots of practical information in this interview. Danny lays out simple strategies for getting started with your blog, including shooting and posting video entries. And we give you more of those top blog posts every agent should write, along with reasons why they are so effective.
So get out there and join the social media party! The benefits to your business are well worth the effort.