Author: Dave Raitt

Internet Marketing Rollout

The following transcript could literally change your real estate career.  It is quite lengthy (about 17 pages).  I highly recommend that you print it out and read it carefully with a hiliter pen in hand.  

At always, we’re committed to your success,
        Stephen Raitt

Audio Transcript – Internet Coaching Call with Stephen Raitt and Craig Proctor

10 Steps To $1 Million On The Internet

          Welcome. My name is Steve Raitt. I’d like to take this opportunity to congratulate you on taking a giant step towards achieving a greater level of success in your business than you can possibly imagine. This program spells out everything that you need to know to bring your business to the Internet, and could be the key to the million-dollar breakthrough your business has been waiting for!
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How to use Multiple Domain Names to Create More Leads, Track the Success of Your Ads, and Cut Your Costs!

Your domain name (eg. CraigProctor.com) identifies your website.  You will often see it proceeded by "www.", "http://", or both.  (NOTE: The terms “domain name”, “website address”, or "URL" are often used interchangeably.)

Don’t underestimate the value of a good domain name.  In order to convey a professional image to your clients and potential customers you need to have your own domain name for your email address and your website.  (Some Internet service providers offer free websites to their customers, with resulting “sub-domain” names like www.aol.com/~johnsmith/index.htm. Don’t even consider these – sub-domains convey a very poor message to your potential clients — “This guy can’t even afford his own domain name, how is he going to effectively market my house?”)

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Cross-Promotion: The Basics

Cross-Promotion is absolutely key to driving traffic to your website. You can place all the Internet ads you want, but nothing will bring prospects from your local marketplace to you more effectively than integrating your website with the rest of your marketing efforts.

Recently, as we were updating the materials in our Online Marketing Resources, we came across some of the tips we first suggested for cross-promotion, years ago when the idea of having a business website was new and exciting, and more than just a simple necessity. Most of them seem like no-brainers, now, but I highly recommend you give this list a quick look to make sure you’re on top of your cross-promotion efforts.

Consider these tips the ABSOLUTE BASICS for Cross-Promoting your website.

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How To Get Search Engine Positions That Are BETTER Than #1!

Better than #1? YES, it is possible…

Pay-Per-Click Search Engines Such As Yahoo! and Google give you ABSOLUTE CONTROL over the ranking of your site in many of the top major search engines!

If you’ve been trying to get your SuccessWebsite listed in the Internet search engines, you’ll probably have experienced first-hand the frustration of getting your site to appear prominently in the search results. We’re always looking for new ways to improve your results. And – while we continue every month to update and submit your web site search terms to the major engines like Yahoo!, AltaVista, InfoSeek, Excite, and more – it can sometimes seem like you’ll never get those coveted top spots. (And even if you do, you seem to lose them just as quickly.) It can be particularly upsetting when you enter in one of your carefully crafted search terms and find that an adult web site outranks you.

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This Direct Response Lead Generator Will Compel Prospects To Contact You

With your SuccessWebsite, you are given ten very successful editorial-style ads that are being used regularly.  These ads have proven themselves over and over again in practically every market in North America and have been responsible for generating literally hundreds of thousands of leads for SuccessWebsite users.

Basically what you’re doing with this type of advertising is offering your prospects valuable information (rather than trying to sell them something), and making it look like news (and NOT like advertising).   If you do it right and can make your ad look like the editorial which surrounds it, you have a good chance of flying under the reader’s advertising radar and compelling them to read your ad.   And once they start reading it, they are motivated to continue because you’re talking about issues that matter to them, and offering them free, easily accessible answers to questions they want to know the answer to.

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Classified Ads – One Of The LEAST Understood, And One Of The BIGGEST Opportunities In Your Business

While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (i.e.. to get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different.

To begin with, most of these prospects who read the classified ads have already made the decision that they are moving soon, and that’s why they are reading the classified ads in the first place – to “shop” for a home.   As a general rule, then, prospects that read the classified are further along in the thought process about moving, and are now in the doing stage.   They’re starting to carry out their plan.

In the majority of cases, prospects who read your editorial-style ads are looking for information about moving; while those reading the classifieds are looking for a home to move into. (While the majority of the prospects reading the classifieds will be buyers, many of these buyers will also have homes to sell.   I’ll show you how to attract both buyers and sellers with this medium).
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