While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (i.e.. to get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different.
To begin with, most of these prospects who read the classified ads have already made the decision that they are moving soon, and that’s why they are reading the classified ads in the first place – to “shop” for a home. As a general rule, then, prospects that read the classified are further along in the thought process about moving, and are now in the doing stage. They’re starting to carry out their plan.
In the majority of cases, prospects who read your editorial-style ads are looking for information about moving; while those reading the classifieds are looking for a home to move into. (While the majority of the prospects reading the classifieds will be buyers, many of these buyers will also have homes to sell. I’ll show you how to attract both buyers and sellers with this medium).
Continue reading Classified Ads – One Of The LEAST Understood, And One Of The BIGGEST Opportunities In Your Business