Okay, you’ve been working diligently at optimizing your website on search engines like Google. (What’s that? You haven’t? Well then, you might want to look at some basic info on search engines, then come back and read this post.)
You’ll probably have realized two things by now:
- Unless your search keywords are localized (ie. “real estate Sarasota” versus just “real estate”), you’re probably competing with everybody on the Internet instead of just businesses in your area. Not only that, but a lot of your site visitors will probably be from out of town.
- If your keywords aren’t focused (ie. “foreclosure properties” versus the more general “real estate”), you probably get a lot more “junk results” in your search. Again, this is because you’re competing with all the other “real estate” people out there, as opposed to just the ones who specialize in “foreclosure properties”.
These are legitimate concerns, and things you must take into account when promoting your website online. A prospect in your area is probably more useful to you, and easier to convert, than somebody in a different city, so it’s in your best interest to create optimized searches using local, focused keywords.
But… what if I told you there was also a way to improve your search results with general terms, and virtually guarantee those visitors are local to your area?
Plus!! This method also lets you provide more information about your business, including customer reviews, special offers, and local news, inside the search results, before they even get to your website!!