Skepticism is today’s number one trend. No matter how good your USP or advertising is, people will not trust or fully believe your claims and promises unless you are able to back them up with PROOF. One of the best ways to provide this proof is through the use of testimonials – and your website gives you the perfect vehicle for displaying them.
Since it is natural to distrust marketers, your goal should be to break down this distrust with powerful testimonials that convince prospects of your message. This is done by offering specific proof of the results of your services. Your testimonials need to be detailed and specific, including facts, figures and statistics, wherever possible. It is these details that help prospects overcome skepticism, and gain trust in your claims and promises.
Continue reading Proof Positive – How to use Testimonials on your Website